Ogilvy & Mather Namibia’s Longest Campaign, Yet!

Today marks the start of Ogilvy & Mather Namibia’s longest ever-persistent campaign, a campaign not directed to push client sales, but a collective movement to bring awareness to one of the most important issues that currently plagues Namibia’s global advancement.

The National Water Saving Campaign, is an initiative built in partnership with the Ministry of Agriculture, Water and Forestry, the City of Windhoek, Namibia Water Corporation, the German Society for International Cooperation (GIZ) and is financially supported by SABMiller Namibia, a proud member of the ABinBev family and Ogilvy and Mather Namibia. The water saving campaign started earlier this year with the planning, conceptuality and launch organisation. The campaign will run for a period of two years starting September 2016 until September 2018. The initial phase of the campaign will target the Central Area of Namibia (CAN), which is currently experiencing a prolific water crisis.

The vital need for Namibia to preserve water resources and introduce water management capacity training is paramount to the successful implementation of development mandates. Therefore, the prevailing water scarcity calls for concerted efforts both in the use and management of water at the consumer level to ensure that the limited available water is used in the most efficient manner. The National Water Saving campaign will highlight the importance of water demand management and the environmental conditions of our country, which can play an important factor in the implementation of various methods of saving water.

Capacity training will be provided from the City of Windhoek if required and the performance analysis of water saving methods will be conducted through the implementation of Water Marshals. The Marshals have the responsibility of reading and evaluating water consumption, conducting leak tests, inspecting water fittings/equipment and coordinating the repair of leaks at all offices, ministries, agencies and private local business will be invited to introduce their own Water Marshals who will receive training from the City of Windhoek.

As the first phase, the water marshals have been identified for most of the institutions, and trained to carry out their role and responsibilities. Their names will be displayed on the office bulletin boards.  Various private businesses have now introduced Water Marshals in their respective organisations.

All data collected by the Water Marshals will be made public, through press releases and the www.savewaternamibia.org website. The National Water Saving Campaign website will broadcast online info graphics depicting if an office, ministry, agency or private business was successful at reducing their water usage, organisations that fail to improve their water standing will be evaluated and analysed through the expertise of the City of Windhoek. The evaluation will aid the organisation in developing more advanced water saving methods.

Ogilvy & Mather Namibia is extremely proud to be apart of the movement. It is imperative as a nation we all make the necessary changes to preserve, manage and protect our most precious resource.

“ Leaders grasp nettles” – David Ogilvy

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