Namibia, home to an estimated population of 2.6 million people, with 644 000 are active Facebook users, making about 24.4% of the entire population. This helped us identify the optimum platform to pull off the best digital prank this of the tropics.
Namibians love their beer, and most individuals are fiercely loyal to the many brands on offer within the market. Carling Black Label is one such brand. Affectionately known as ‘Zamalek’ in Namibia and across the region, Carling Black Label is a product, under the Anheuser-Busch InBev portfolio of brands.
Carling Black Label’s positioning is “Champion Beer, for Champion Men”, and it is because of this positioning that the brand strongly cemented itself within the market.