Background
Established in 1981 and considered the country’s leading animal feed manufacturer, Feedmaster sought to find advanced methods that not only provide the best products but also bring farmers across Namibia, convenience, and ease of accessing these products and services.
The problem
Due to the vast nature of the Namibian landscape, ease of access to products and animal feed on a regular basis proved difficult for most farmers. Feedmaster, therefore, had to devise a convenient solution that would make their products accessible to remote farmers thereby increasing profits.