Access to world-class entertainment is a priority for most households and communicating that one’s monthly premiums are going up is not always the easiest task. Although a price increase is scheduled annually by Multichoice for both the DStv and GOtv platforms, no one ever wants to hear that they have to pay more, until they are told just how much they’re getting out of it. 

The message? For DStv, the message was simple; the number of programs and quality entertainment, along with the experiences you get thanks to said programs, cannot be matched. For GOtv, premiums cost nothing more than your small change gathered after a few shopping trips, cab rides or airtime purchases, ensuring that a little goes a long way to creating great experiences.

Project

Multichoice Price Increase Campaign 2019

Client

Multichoice Namibia (DStv & GOtv)

What We Did

Design & Layout