A subsidiary product of Namib Mills, Bakpro Flour is one of Namibia’s most trusted flour brands, having enjoyed a lifespan of 30 years and expanded its flour range to a total of 7 flour brands.
The long-celebrated brand heritage has not come without its own setbacks. While viewed as a strong product used and trusted by all cultures of Namibia, the growth of a ‘new’ target audience influenced by disruptive digital trends saw the need and opportunity for Bakpro to revamp its modus operandi and adapt to new methods of building and baking memories. Twenty-eight years later since establishment, the Bakpro App was developed, helping create a more interactive and easily accessible platform for Bakpro. This innovation helped Bakpro present itself as a forward moving and trendy brand.