A subsidiary product of Namib Mills, Bakpro Flour is one of Namibia’s most trusted flour brands, having enjoyed a lifespan of 30 years and expanded its flour range to a total of 7 flour brands.

The problem

The long-celebrated brand heritage has not come without its own setbacks. While viewed as a strong product used and trusted by all cultures of Namibia, the growth of a ‘new’ target audience influenced by disruptive digital trends saw the need and opportunity for Bakpro to revamp its modus operandi and adapt to new methods of building and baking memories. Twenty-eight years later since establishment, the Bakpro App was developed, helping create a more interactive and easily accessible platform for Bakpro. This innovation helped Bakpro present itself as a forward moving and trendy brand.

The solution

Beyond getting on board with current trends, the was developed to:

  • Encourage bakers, professional or hobby bakers, to polish their skills and bake with confidence
  • Help build new memories steered by a new generation of mothers
  • Bring convenience to customers
  • Build brand loyalty
  • Drive the sharing of ‘Baking Memories’ proposition
  • Educate the customer on various Bakpro Product lines
Project

Bakpro Baking App

Client

NamibMills – Bakpro

Awards & Accolades

Coming soon

Aficionado

Set yourself apart by creating and building a community of bakers through the uploading and sharing of recipes, tips, and baking motivation to your Bakpro followers. This feature on the app celebrates Bakpro’s public ambassadors and showcases their work and Bakpro memories.

Tips & Hacks

There’s always a better way of doing things to achieve optimum results. The tips and hacks feature helps bakers achieve the best results everytime and offers assistance when needed though various elements like substitutions, replacements and additions, among other things.

Shopping List

Don’t have it in the cupboard? Get it at the store. Create a personalised shopping list online for specific recipes so you always know what you need to complete the perfect bake.

Recipes

Write, browse, share and create recipes with the Bakpro community. Highlight and save your favourites for easy access, the next time you take out your baking tray.

Become a Bakpro

Baking Aficionado

Add, view and share your favourite Bakpro recipes. Create a digital shopping list when you’ve run out of ingredients.

Download Today
Get the Bakpro app 100% free of charge and with no in-app purchases