Price increases are inevitable, but frowned upon by the customers, especially in a challenging economic climate. The public had to be sensitized to the price increase in a positive engaging way. The main concern was not to alienate price sensitive customers.

This was the challenge put forward to Ogilvy.

Ogilvy decided to turn to concept on its head. Not focusing on price, the increase taking place, elaborating on how times are tough etc, we decided to remind our loyal customers what they are paying for and what value for money they are receiving AKA the price is worth it for entertainment in the comfort of your own home.

Client

Multichoice – DSTV

What We Did

Conceptualise, Layout & Design

MultiChoice

Concept & design by Ogilvy Namibia

Project

DSTV Bouquete