Positioning Shell DX50 as the premium Diesel choice centered around showcasing the product’s efficiency, reaffirming the reputation of the brand, and showcasing its prowess within the market. With the largest market share in this regard, our communication focused on brand fidelity, ensuring everything produced is quality.

The track record speaks for itself. Applied ‘Through The Line’, our message was simple and genuine: Shell DX50 gives you extra kilometers, at no extra cost.


Shell DX50 Campaign



What We Did
Conceptualise, Layout & Design