Champion Boerewors & Tafel Lager Father's Day Combo
Overview
Tafel Lager is a sponsor of the 2023 Champion Boerewors competition and they wanted Ogilvy leverage the braai and beer association.
Challenge
Celebrate this Father's Day with the ultimate Beer & Braai Combo and stand a chance to win exciting prizes!
Push sales by promoting the Champion Boerewors Pack (2022 recipe) and Tafel Lager 6-pack combo in all Shoprite and Checkers stores (main) during competition timelines, in celebration of Father’s Day.
The Results
The campaign ran for a month (1 – 30 June) on social media, with additional radio live reads and in-store activations in Windhoek, Swakopmund and Walvis Bay on 17 June 2023, a day before Father’s Day.
By targeting braai Enthusiasts or families that would want to SPOIL their dads with a Combo and potentially win a prize worth N$1600 for their dads in the process, the campaign was received with excitement.
The interactions between customers and the activations team, the recorded in-store sales and social media analytics have proven the campaign to be a success.
Social media statistics of one post for reference:
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Video plays: 149 960
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Post engagements: 69 245
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Impressions: 158 022
