Ogilvy Namibia's Brandulance
The Branding Problem
The branding problem faced by Ogilvy Namibia was the need to set itself apart from other agencies and showcase its unique ability to come to the rescue of brands in critical situations.
Ogilvy Namibia devised an innovative solution to address this advertising problem.
They introduced the concept of the "Ogilvy Brandulance" - a dedicated team of brand specialists ready to provide immediate aid to brands facing emergencies.
The key message conveyed was that if brand managers found themselves on the brink of collapse and in dire need of help, there was only one agency they should call: Ogilvy Namibia.