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Harnessing the Power of Influencer Marketing
This is where influencer marketing comes into play. It harnesses the power of social media personalities to promote brands and products.

Ogilvy Namibia
May 15, 20243 min read
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CREATORS TAKE CENTRE STAGE
With the creator economy estimated to hit $480 billion by 2027, a meaningful creator engagement plan is fundamental to a future-fit social

Ogilvy Namibia
Apr 30, 20242 min read
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THE SPEED OF CULTURE
We have seen a notable resurgence in brands responding to nano moments of social traction – but some are getting smarter in how they go

Ogilvy Namibia
Apr 30, 20242 min read
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The fall of the Capitalist beast?
Since the COVID-19 pandemic broke, there has been much talk about the virus signaling the dawn of a new era from conspiracy theories...
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Jun 2, 20202 min read
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Video still killed the radio star – the rise of video content in the advent of COVID-19
Lauren Mouton: Social Media Manager “The single most important strategy in content marketing today is video.” Gary Vaynerchuk Platforms...
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May 5, 20202 min read
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‘Digital’ The indomitable dragon
Kartrionae Madondo-Ossai: Digital & Strategy Director Over the years Marketers in Namibia have gradually adapted to the digital landscape...
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Sep 30, 20192 min read
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