Digital Marketing

May 153 min

Harnessing the Power of Influencer Marketing

This is where influencer marketing comes into play. It harnesses the power of social media personalities to promote brands and products.

Apr 302 min

CREATORS TAKE CENTRE STAGE

With the creator economy estimated to hit $480 billion by 2027, a meaningful creator engagement plan is fundamental to a future-fit social

Apr 302 min

THE SPEED OF CULTURE

We have seen a notable resurgence in brands responding to nano moments of social traction – but some are getting smarter in how they go

Jun 2, 20202 min

The fall of the Capitalist beast?

Since the COVID-19 pandemic broke, there has been much talk about the virus signaling the dawn of a new era from conspiracy theories...

May 5, 20202 min

Video still killed the radio star – the rise of video content in the advent of COVID-19

Lauren Mouton: Social Media Manager “The single most important strategy in content marketing today is video.” Gary Vaynerchuk Platforms...