This is where influencer marketing comes into play. It harnesses the power of social media personalities to promote brands and products.

With the creator economy estimated to hit $480 billion by 2027, a meaningful creator engagement plan is fundamental to a future-fit social

We have seen a notable resurgence in brands responding to nano moments of social traction – but some are getting smarter in how they go

Since the COVID-19 pandemic broke, there has been much talk about the virus signaling the dawn of a new era from conspiracy theories...

Lauren Mouton: Social Media Manager “The single most important strategy in content marketing today is video.” Gary Vaynerchuk Platforms...

Kartrionae Madondo-Ossai: Digital & Strategy Director Over the years Marketers in Namibia have gradually adapted to the digital landscape...